Michael Wiedder


Michael Wiedder has almost 3 decades of experience in the Direct Sales Industry. In addition he was a pioneer in the early Internet, producing one of the industry’s 1st tradeshow and conferences starting in 1994. He has also founded one of the 1st online advertising agency’s specializing in the franchise space. His clients included Budget Blinds, Supercuts and Cost cutters.

In the Direct Sales Industry, Michael has funded 3 Direct Sales Company’s. He has also served as CEO of an International Direct Sales company with representatives in over 20 countries and served as a consultant for several other Direct Sale’s industry leading Company’s.

Mr Wiedder is also involved in the non-profit sector. He has served on the community board for the Hollenbeck Youth Center in East Los Angeles. He has sponsored their events and produced the Inner-City games expo for them in his 25 year relationship with the youth center.

In addition, he founded The Fundraising Journal to help the Non-profit Industry and is launching Heroes and Hope in 2020. Heroes and Hope, provides people, who are experiencing a life changing illness, with mentors that have survived a similar illness.

Michael stated, “ I am very excited about Atteva.  Providing all natural products to help family’s improve their health and wellness is something I am passionate about. I look forward to impacting our customer’s lives with our great products and also providing an opportunity to help our brand partners be successful in their businesses.”

Jef Welch


It is my extreme honor to fulfill the role of CEO at ATTEVA.

First and foremost is my passion for people, cultures around the world, and the tremendous opportunity it brings to those who see the power of the home-based business model in affiliate marketing. In my professional opinion we are entering the greatest moment in history for individuals to establish security within the dynamics of Relationship Marketing for our Brand Partners by providing natural products that enhance and impact individual’s and family’s health.

My long-term obsession in bringing awareness to safe, no-harmful products and ingredients is unquestionably an alignment. I share with ATTEVA’s Social Responsibility objectives established around organic, non-GMO sourcing, as well as the importance in triple testing every ingredient that enters our manufacturing partner’s warehouses for efficacy and purity. We have criteria’s which must be met to fit the demands in product purity to provide the best possible products for our customers.

Having experience in this industry for over 42 years, and traveling to 73 countries establishing networks of customers and entrepreneurs as a distributor in Direct Sales, and being CEO of various businesses over the years has equipped me for this amazing opportunity with ATTEVA. This will also be showcased in the training, tools and systems we provide our brand partners to help them be successful.

At ATTEVA the Customer is our priority by bringing leading edge health and wellness products to the market coupled with opportunity for those who appreciate a Company with their best interests and well-being as the #1 Priority.. A company that values its customers and brand partners and places value in providing natural products that actually work, is what our industry deserves.

ATTEVA literally means “at-nature,” (Teva meaning “nature”). Our endeavor to participate in preservation of renewable resources.  A focus on being a 100% carbon-free, environmentally conscious company enters into every decision made at ATTEVA. Sustainable, natural, organic, non-GMO sources, without harmful ingredients require the best experts in scientific development using natural ingredients.

ATTEVA is a company that has been planned and strategized for over my entire career. It is a culmination of my 42 years of leadership in direct sales. It’s about positively changing lives for our customers and brand partners, and I’m proud to help lead Atteva.